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Posts Tagged ‘Commercial Property’

Understanding Commercial Property Risks

Monday, December 13th, 2010

A commercial property should always be inspected first in order to comprehend its viability. After all, any given commercial property is undoubtedly a major investment that should be treaded carefully in order to avoid ending up with a money pit of sorts that has more expenditures attached to it than profit. With that said, in terms of inspecting a brand-new commercial property for your potential participation, paying close attention to the physical dangers that the piece of real estate presents or may experience is in order. Therefore, here’s a list of the risks, perils, and dangers that a commercial property can throw at you that you should watch out for as much as possible.

Ever since asbestos has been identified as a hazard to residents inside commercial property, it has become one of the greatest challenges in selling older commercial property. The probable or established existence of asbestos in commercial property is quite dangerous because of its immediate and long-term negative effects on humans. To be true, an asbestos-ridden real property may prove to be more of a financial liability in the long run. After all, asbestos was a widely available commercial property building product all the way to the early eighties, so if you’re getting an older commercial property, asbestos poisoning may be a very real risk. The financial burden of a property full of asbestos includes management and removal of the material as well, because in order for your commercial property to not become a health hazard, the asbestos must be eliminated post haste.

Obviously, caution, people skills, and foresight are required when it comes to mitigating tenant-generated risk. More to the point, there are tenants who may have high-risk businesses that could affect the overall property value of your commercial real estate. For example, they could have highly volatile chemicals in their storage vaults, so you might want to use the lease to manage that particular danger better. A strong lease is required in order for you to lessen your exposure to liability; that is, it can be used to control and support occupancy factors so that you’re faced with less of a hazard because of your tenant’s activities. If anything within the property affects the local precinct in particular and the environment in general, then the state government or local council may be compelled to rectify the problem. A properly developed lease will allow you to avoid such hazards from implicating you with responsibility, protect your interests, and keep their tenants in line should an inopportune circumstance happen.

Keys to Advertising Commercial Property

Monday, November 1st, 2010

Advertising a property for sale or for lease should be a well constructed process that matches the target market. When you get the balance and message right you attract enquiry which can be captured in a database of information. That is why many real estate agents will build their business on the back of specific advertising campaigns. The bigger your database, the more attractive you are to the clients that need your services.

You should build a solid and long term profile for the property and the agency. That is why your advertising campaign should not just be a once off or random event. Well constructed adverts in a staged promotional campaign are essential. Change the size and type of the adverts as well as the publications used, so that you are reaching all the channels of interest that captures the target market. Choose the key message about the property and then use it to reinforce interest and attitudes towards the property. The message should be consistent and relative to the market and buyers or tenants as the case may be. If the property has a positive history or identity that is well known in the community, then build on it.

It is sometimes necessary to use your advert to change buyer or tenant perceptions of your property. If the property has been advertised before with other agents and without any success you will need to revisit the advert message and change it to something fresh that will revitalise the interest. The commercial real estate market has a small pool of buyers, investors, and tenants. They all have good memories when it comes to property promotion and history. To help the sale or rental of the property you can promote new uses for the building that have not been identified before in other adverts or by other agents. The more creative you can be in these fresh ideas, the better. It should be said that legal use and zoning restrictions should be respected in any claims you make about the property now and for the future.

Build on benefit and tell a story about the property through editorial. The media editors love a story that can help them sell papers. If this writing is a challenge for you then find a wordsmith that can compile editorial for you. Where possible make the property promotion very visual using signboards, internet, paper advertisements, professional photographs, editorial, flyers, direct mail, and email database. When carefully staged these methods of approach will lever out the property enquiry that you need.